TUESDAY, OCTOBER 11
International Concert Management
FROM WHOSE MISTAKES ARE WE LEARNING?
One of the indispensable elements of a musician’s
existence in the modern world is the help of an experienced manager
or the independent ability to use innovative methods in advancing
one’s “musical commodities”.
It is well-known that competent management can
seriously affect the outcome of creative activities by broadening
audiences, facilitating entry into new Russian and foreign markets,
and arranging contacts with various structures within society.
What kind of knowledge should a professional music
manager possess? What kind of practical experience is necessary
for those who want to try their hand at this difficult business?
This seminar, organized as the most important applied research component
of the International Conservatoire Week Festival, seeks the answers
to these questions.
The first seminar (2002) was dedicated to music
ensemble management and event management. The theme of the second
seminar (2003) turned to the questions of concert marketing and
fundraising. The seminar “How to Save Classical Music?” (2004) brought
to light discussions of reforming government taxation politics toward
spon sors, the renewal of the customary philharmonic for mat, the
necessity of changing the public’s role in the career of music VIPs
and also new media projects in the professional music field.
The fourth seminar “From Whose Mistakes Are We Learning?”
suggests to participants an analysis of widespread flaws in planning
and organizing various music projects. The seminar’s lecture programme
and roundtable will feature well-known managers and their un ique
“work with mistakes” in preparing business plans, organizing fundraising
and PR campaigns, and contract relationships with advertisers and