TUESDAY, OCTOBER 11
1 p.m.

International Concert Management Seminar
FROM WHOSE MISTAKES ARE WE LEARNING?

One of the indispensable elements of a musician’s existence in the modern world is the help of an experienced manager or the independent ability to use innovative methods in advancing one’s “musical commodities”.

It is well-known that competent management can seriously affect the outcome of creative activities by broadening audiences, facilitating entry into new Russian and foreign markets, and arranging contacts with various structures within society.

What kind of knowledge should a professional music manager possess? What kind of practical experience is necessary for those who want to try their hand at this difficult business? This seminar, organized as the most important applied research component of the International Conservatoire Week Festival, seeks the answers to these questions.

The first seminar (2002) was dedicated to music ensemble management and event management. The theme of the second seminar (2003) turned to the questions of concert marketing and fundraising. The seminar “How to Save Classical Music?” (2004) brought to light discussions of reforming government taxation politics toward spon sors, the renewal of the customary philharmonic for mat, the necessity of changing the public’s role in the career of music VIPs and also new media projects in the professional music field.

The fourth seminar “From Whose Mistakes Are We Learning?” suggests to participants an analysis of widespread flaws in planning and organizing various music projects. The seminar’s lecture programme and roundtable will feature well-known managers and their un ique “work with mistakes” in preparing business plans, organizing fundraising and PR campaigns, and contract relationships with advertisers and mass-media representatives.